Are you thinking about starting a bottled water business from scratch? If YES, here is a complete guideline for starting a water in bottles business with NO money no experience.
Okay, so we've provided you an in-depth sample bottled water business plan template. We also took it additional by analyzing and drafting a sample bottled water marketing plan backed up by actionable guerrilla marketing tips for water in bottles businesses. In this article, we will be considering all the requirements for starting a bottled water business. So put on your entrepreneurial permit’s and hat proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas WATER IN BOTTLES Licenses and Permits Bottle Water Marketing Plan Cost of Starting a WATER IN BOTTLES Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur searching for a good and lucrative business venture to launch? If you have what it takes to start a business, then you should consider starting a bottled water production company in your city. Needless to say that there are readily available markets for bottled water regardless of the part of the world that you made the decision to start your own water in bottles Production Company. This is so because every human on the face of the earth beverage clean and portable drinking water to survive regardless of how it is packaged. Although starting a standard bottled water production company can be capital intensive for a business owner that is just starting out. But if it is possible to conduct a thorough market feasibility and research studies before launching the business, you are sure likely to breakeven before most businesses that are started on a same day time, within same area and under similar economic conditions. The end result is that economic recession hardly affects the rate of intake of water in bottles especially during summer period. Basically what most standard water in bottles production companies rely in to increase sales cum income generation is robust distribution network of their coverage areas; retailers, restaurants, sports clubs and hotels et al are some of the important business entities that you need to partner with if you would like to do pretty well in this line of business. Starting a WATER IN BOTTLES Company - A Complete Guide Industry Overview This is no doubt an extremely lucrative industry that may make one a millionaire if everything work together for good. Water in bottles is one commodity that is consumed in all elements of the world and of course those that are available of producing bottled water are recognized to generate sales yr in calendar year out if the business enterprise is well - managed. As a matter of fact, economic downturn hardly affects the intake of bottled water basically because it is a commodity that is as important as the air we breathe. Production companies in the bottled water industry purify bottled water into plastic and glass bottles for consumption basically. The water in bottles are properly capped and labeled before being sold to everyone accordingly. Companies in this industry will often have an assortment of water offerings, such as for example spring water, mineral water, sparkling drinking water and flavored water in a variety of prizes and sizes. Players in this industry are involved in the manufacturing of ice production also. It's quite common to find big companies who are into production of carbonated drinks and food and beverages take part in the production of bottled water. Research conducted by IBIS World shows that in the usa of America, the known level of concentration in the Bottled Water Production industry is modest, as the top 4 players are expected to generate 65.5 percent of revenue. Given the heavy bulk weight of industry products and the relatively low value per unit sold, bottled water production is normally taken on by large companies with major economies of scale and heavy investments in transportation. While the majority of bottled water production is performed as one of many activities within the corporate portfolios of international food and beverage companies, the remaining portion of the industry’s production is performed through small-sized local players. The Bottled Water Production industry is a thriving sector of the economy of america of America and they generates a whooping sum of well over $5 billion annually from a lot more than 565 registered and certified bottle water production companies scattered all around the United States of America. The industry is accountable for the employment of more than 14,360 people. Experts project the bottle water production market to grow at a 4.0 percent annual rate. The Coca Cola Organization, Nestle and Pepsi Co will be the world leaders in the water in bottles industry; they have the lion market share in the United States of America and generally in most countries of the world. Despite the known fact there are big corporations who are into the production of bottled water, the fact remains that starting a small scale bottled water production business has minimal barriers to entry, with low begin - up capital. Most players in the water in bottles production industry are little- to medium-size establishments that focus on the local community. With this type or kind of business, if you want to begin on a small scale, you can decide to start servicing your neighborhood community. All you would want is contacts, packaging, networking and good marketing and customer support skills. However, if you intend beginning it on a huge scale, you then should consider spreading away from local community to state level and even national level. Some of the elements and incentives that encourages aspiring business owners to venture into beginning a water in bottles production company is the fact that the mandatory amount needed to start the business enterprise especially when you choose to start a little scale servicing a small community isn't on the high side in comparison to other small scale businesses. So also, the market for bottled water cuts across people of all races, culture, financial age and status et al. That makes it easier for loads of entrepreneur who are thinking about the business to enter into the industry anytime they desire; the entry barriers are quite affordable and any severe minded entrepreneur can comfortably improve the start - up capital without collecting loans from the bank. Over and above, the water in bottles production industry is a rewarding industry and it is open for just about any aspiring entrepreneur to can be found in and establish his / her business; you can chose to begin on a small level servicing a community or you can chose to start on a sizable scale with several outlets in key cities all over the United States of America. Starting a Bottled Water Company - Market Feasibility and Research Demographics and Psychographics The demographic and psychographic compositions for those who consume bottled water is all encompassing. This is so because there are no human on the face of the earth that does not drink clean and portable water. So as a bottled water production company, your target market should cut across folks of different financial standings, culture, religion, age and competition et al. All you need to accomplish is to make sure that your water in bottles is packaged is affordable and packaged in different sizes not to mention different prices. With that you shall be able to appeal to all your target market. List of Niches in the WATER IN BOTTLES Industry Basically, there are no niche areas in the water in bottles production industry simply because bottled water are expected to meet up same standard in any part of the world hence the industry is strictly regulated. On the other hand, water in bottles production companies are recognized to continue to improvise so as to continue to expand their marketplace reach which is why it is now easier to find flavored water in bottles, distilled water in bottles, sparkling water in bottles, water in bottles with low PH value and water in bottles packaged in different sizes et al. As a matter of fact, most bottled water production companies are not overlooked when it comes to generating water that are dispense via water dispensers. Competition in the Bottled Water Industry There are only a few businesses that lack competition. One of the good issues about competition is the fact that it can help one sit up and rise to the challenges right now there are. There is hardly any industry or line of business all over the world where there is no competition, as a matter of fact, it is competition that brings creativeness and innovations in the continuing business world. This goes to show that if you are searching towards starting a water in bottles production company, you should brace - up for competitions in the industry then. The truth can be you are not expected to compete among bottled water production companies in your city, but also international and world class corporations such as The Coca Cola Company, Pepsi Co and Nestle et al. Most bottled water company are leveraging on creativeness when it comes to packaging and marketing to keep to stay afloat in the industry. One creativity approach that's common is making certain their bottled water conforms to the appropriate PH - level. As a matter of fact it is common to find water in bottles production companies especially medium scale and small scale bottled water companies specially labeling their water in bottles for specific occasions to meet up the demand of their clients. For example, a client that is celebrating his or her birthday may hit an agreement with a water in bottles company to specifically label the water in bottles which will be served in the occasion to conform with the event. No doubt, the reality that there is stiffer competition in the bottled water production industry is not hampering the performance of brand-new entrants; most of them learn how to recreate and re - strategize to reach out or attract more clients. List of Well Known WATER IN BOTTLES Brands in the United States of America In every industry, it isn’t new there are brands that are way ahead of others. This can be related to their long staying power, amongst other stuff. It is important to state that there are larger companies who are into water in bottles production and also there are medium level and small level business that are also into bottled water production. This is so since the market is open for all to participate in. Here are some of the leading brands in the bottled water production industry in the United States of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a bottled water production company can’t be said to be a difficult business enterprise but simultaneously, it is definitely a business that requires thorough economic analysis - feasibility studies and market study et al if you are looking towards making gains in the industry. Part of what you ought to focus on in this occupation is how to build a standard water purification and packaging plant, a robust distribution networks, branding not to mention how to sustain your machinery and equipment and also to care for your overhead before your business breakeven. Other price that should be considered during preparing and budgeting are way to obtain packaging materials, and maintenance and fuel costs et al. It is necessary to try whenever you can to cut down on overhead cost when making plans to start a food pickup truck business and also to operate in cities where one can be permitted to cook and ready your food within your truck. Well for now it is only in Chicago that meals trucks are not allowed to cook their food of their truck. Lastly, there are numerous of permits that must run a water in bottles production organization in the United State of America, and of course additionally, there are public health codes to observe. Starting a WATER IN BOTTLES Plant from the Scratch Vs Buying a Franchise? Good enough bottled water production business is among those businesses that sell franchise; brands which have gained huge market leverage can successfully sell their franchise. Any aspiring entrepreneur who's considering starting a water in bottles production business has the option of either beginning with the scratch or buying a preexisting franchise. There are loads of factors that should be considered before choosing the option to follow. Some of the factors to consider are the cost of starting from the scratch or investing in a franchise, your financial capability, your vision, as well as your business experience and skills. If your intention of starting a bottled water creation business is to grow beyond one city, if you want to have presence in key cities in the United Canada and States, then starting your bottled water creation company from the scratch is your very best option. But if you just want to begin a business with the purpose of just making money and you don’t have the required finance and experience to create a business from the scratch, then it will pay you to buy the franchise of a successful brand in the bottled water production industry. Challenges and threats of Starting a Bottled Water Company If you decide to begin your own water in bottles production company in the usa, Canada, and Australia or in Europe, you are sure going to face some issues and threats that are peculiar to similar business. Some of the problems that you are likely to confront is finding the right path around government regulations. There are several laws out there that you will be expected to follow if you want to run your own bottled water production company in the usa of America, a few of the statutory laws are exclusive to each states in the U.S. Generally, if you are considering starting a bottled water production company in the United States of America and in virtually any part of the world, you then should brace up to face threats such as unfavorable government policies and regulations, economic downturn; usually economic downturn affect the purchasing power of the average man or women on the street. Of program the arrival of another bottled water Production Company in same area where your marketplace exists. Writing a Business Plan for your Bottled Water Company Business plans are one of the all-important things that you have to carry out whilst seeking to start a business. When it comes to starting a continuing business, the first rung on the ladder you have to take is to create an excellent business plan. As a matter of fact, it is pretty difficult to run a continuing business with out a good business anticipate ground; it will be tantamount to trials and mistakes and it is not what you would want to subject your time and wages to. A Business plan may be the blue print of your business; it is a business document that can aid you to successfully setup a business and also administer / manage the business enterprise. It is not enough to write a business arrange for the sake of composing one just, your business plan should be able to pass reality check; you must put relevant facts, figures and statistics into consideration when writing your business plan. The truth is that, the main goal of writing a business plan is not just with regard to having a business document in place; but to have a detail guide about how to effectively set - up, run and manage your business. Your business plan should outline and cover strategies on how you intend to operate and manage your bottled water production company. When writing your business plan, make sure that you are moderate with regards to setting projections about income generation and sales projections et al. It is better to be on the safer side which is why when you are calculating your own future income you should make use of the lower range numbers as against the upper range. These are some key factors that you ought to consider when drafting your business plan also; Executive overview and Company’s descriptions: you are anticipated to write about the idea of your business, descriptions of your company, your company’s vision declaration, and mission declaration, where your company will be located, your management team, your investment philosophy and perhaps why people should patronize your products or services. Other key components which should not be lacking in your bottled water production business plan are your product offering, SWOT analysis, sales and marketing analysis / strategies, pricing, costing and financial projection, management techniques, expansion strategies, publicity and advertising strategy, budget and begin - up capital generation et al. Choosing the right Location for your Bottled Water Plant With regards to choosing a location for a business such as bottled water Production Company, there are fundamental questions you should answer and key factors that must be considered. You are expected to choose a location that's easily accessible especially as it relates to your distribution network and supply of raw materials et al. Affordability, availability of labor and safety are also some of the factors that you should consider. Regardless of the known fact that water in bottles are consumed by all and sundry, it is important to choose a location which will give your overall economy of scales; a location that may give leverage to favorably compete in the industry as a new entrant and also to make reasonable earnings et al. Starting a Bottled Water Company - Technical & Manpower Details With regards to starting a bottled water production company, then you should make plans to build a standard water plant. A standard water plant includes drinking water borehole, effective drinking water treatment and water purifying machines, water bottling machines, a mini lab and great drainage system. And that means you are expected to put all of this equipment and machine set up and also purchase standard distribution trucks. Although you can get a used brand of the above listed gear and machines fairly, but it is recommended to choose new and latest machines and equipment that may serve you for a long period most particularly if you have the required money to help make the purchase. In the event that you don’t have the mandatory amount even, you can enter an contract with the suppliers of such water in bottles production machines and products and spread the payment over a period. As regard acquiring a facility, if you have the required finance, it really is to your advantage to acquire a property or lease a facility to be utilized for your water in bottles production plant; it usually gives you the freedom to design the facility how you wish to it to become and install safety devices as you so desire. But if you are low on cash, then you don’t have any option other than to rent a facility. With regards to creating a workforce structure for a typical bottled water production company, then you should look towards getting qualified and qualified people to fill the following roles; CEO (Owner), Plant Manager, Human Resources and Admin Manage, Merchandize Manager, Marketing and sales Manager, Accountants / Cashiers, Production Workers / Machine Operators, Distribution Truck drivers, and Cleaners. Over and over, you will need at the least 15 - 20 workers to successfully run a small scale bottled water Production Company. Starting a WATER IN BOTTLES Company - The Marketing Plan Marketing Strategies and Tips for Bottled Water The actual fact that the entry barrier for starting a little scale bottled water production business is low means that there is bound to be more players in the industry regardless of the location you decide to start yours. Essentially, you must come up with creativity and innovations if you must carve out market for yourself within the obtainable market in your community, town, state or country. So when you are drafting your marketing strategies and tips for your water in bottles production business, ensure that you outsmart what your rivals are providing. Here are some of the platforms you can make use of to market your bottled water production company; Your bottled water brand by sending introductory letters to residence introduce, bottled water merchants and other stakeholders in your focus on and other cities Open your water in bottles production company with a party in order to capture the attention of residence who are your first targets Engage in road show in targeted communities every once in awhile to sell your products Advertise your items in community based newspapers, local Television and radio stations List your business and items on yellow pages advertisements (local directories) Leverage on the internet to promote your bottled water brands Take part in direct marketing and sales Encourage the utilization of Word of mouth marketing (referrals) Possible Competitive Approaches for Winning YOUR COMPETITION in the Bottled Water Industry When it comes to competing favorable in the bottled water production industry, you would have to be extremely creative to stay on top. The truth is certainly that, if your customers have the chance to buy a well cheap and packaged bottled water from your competitors, the possibility of losing them can’t become ruled out. In other to stay competitive in this industry, you must ensure that your bottled water is distributed and always available in outlets within your target market locations. The truth is that if there are fluctuations in the way to obtain your brand of water in bottles, customers can decide to shift allegiance and settle for other options available. So also area of the creativity and improvements that will maintain you highly competitive is to ensure that you produce bottled drinking water in different sizes, packages and flavors et al. it will give your target market options. Possible Methods to Increase Customer Retention for your Bottled Water Company No doubt among the strategies that you'll need to employ in order to generate repeated product sales from your own customers and to retain them is to make sure that the quality and taste of your water in bottles are constant and does not fluctuate. The truth is that if the taste and quality of your bottled water fluctuates, you are going to struggle to get your customers returning likely; people go for products that are of high quality usually. You may make uses of promotional ideas such as loyalty schemes also, direct marketing, door drops, and merchandising. Lastly, make sure that you offer your visitors incentives if you want to retain them not to mention continue steadily to generate repeated sales from their website and also to attract new customers. Strategies to Increase your Brand Recognition and Create a Corporate identity for your Bottled Water Company No matter the industry you belong to, the truth is that the market is a dynamic and it requires constant brand awareness and brand boosting cum promotion to continue to appeal to your marketplace. Your corporate identity as a lot to do when it comes to creating a business that is rewarding and last long. Here are the platforms you can leverage on to boost your brand awareness and create corporate identity for your Bottled Water Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote your bottled water brand Install your Costs Boards on strategic locations all around major cities in the United States of America Engage in road show every once in awhile in targeted communities Distribute your fliers and handbills in target areas Position your Flexi Banners at strategic positions in the positioning where we intend getting customers to start patronizing your products. Ensure that your bottled water are well branded and that all of your staff members use your customized clothes, and all of your official cars and distribution vans are personalized and well branded. Tips for Owning a Starting a WATER IN BOTTLES Company Successfully It is the duty of businesses to ensure that they put in place plans that will ensure that the business enterprise is successfully work well. The simple truth is that, irrespective of the type of business you run, your capability to get all of the members of your team on same page at all times is among the keys you should successfully run the organization. As the chief executive officer of a bottled water production company, it really is your responsibility to provide direction to the business. Part of what you need to do is to make sure that you create period for office meetings; a right time where challenges, feedback, projections and relevant issues are discussed. The meetings could daily be, once in a week, twice weekly or once in per month. The bottom line is that there should be constant meetings in your organization. Carrying out appraisals regularly and training your workers shall help you run your organization effectively. Encourage your employees to pursue certifications in their various area of specializations; it can help your organization’s profile not to mention it will help the individuals. You can choose to fully or partially sponsor some of the certifications. Lastly, you should keep your doors open for suggestions from members of your team as well as your clients. It is vital to reward excellent functionality in your organization; it will go a long way to encourage healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
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