Are you interested in starting a bottled water company from scratch? If YES, here is a complete guide for starting a water in bottles business with NO money and no experience.
Okay, so we have provided you an in-depth sample water in bottles business plan template. We also took it further by analyzing and drafting a sample bottled water marketing plan supported by actionable guerrilla marketing concepts for water in bottles businesses. In this article, we shall be considering all the requirements for starting a water in bottles business. So put on your entrepreneurial hat and allow’s proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas WATER IN BOTTLES Licenses and Permits Bottle Water Marketing Plan Cost of Starting a Bottled Water Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur looking for a rewarding and good business venture to launch? If you have what it takes to begin a continuing business, then you should think about starting a bottled water production company in your area. Needless to say there are easily available markets for bottled water no matter the part of the world that you made a decision to start your own bottled water Production Company. That is so because every human being on the face of the earth drink clean and portable drinking water to survive no matter how it is packaged. Although starting a standard bottled water production company can be capital intensive for an entrepreneur that is just getting started. But if you are able to conduct a thorough market feasibility and clinical tests before launching the business, you are sure going to breakeven before most businesses that are started on a same day time, within same location and under similar financial conditions. The bottom line is that economic recession barely affects the rate of consumption of bottled water especially during summer period. Basically what most standard water in bottles production companies rely in to increase sales cum revenue generation is robust distribution network within their coverage areas; suppliers, restaurants, sports clubs and hotels et al are some of the important business entities that you ought to partner with if you want to do pretty well in this line of business. Starting a WATER IN BOTTLES Company - A Complete Guide Industry Overview This is no doubt a very lucrative industry that can make one a millionaire if all things work together for good. Bottled water is one commodity that is consumed in all parts of the world not to mention those that are in the business of producing water in bottles are known to generate sales yr in yr out if the business is well - managed. As a matter of known fact, economic downturn hardly affects the consumption of bottled water just because it is a commodity that is as important as the air we breathe in. Production companies in the bottled water industry basically purify bottled water into plastic and cup bottles for consumption. The water in bottles are properly capped and labeled before for sale to everyone accordingly. Companies in this industry usually have an assortment of water offerings, such as spring water, mineral water, sparkling water and flavored water in a range of sizes and prizes. Players in this market are also mixed up in manufacturing of ice manufacturing. It's quite common to find big companies who are into production of carbonated drinks and food and drinks engage in the production of water in bottles. Research conducted by IBIS World shows that in the United States of America, the known degree of concentration in the Bottled Water Production industry is modest, as the top 4 players are expected to generate 65.5 percent of revenue. Given the heavy mass weight of industry items and the relatively low value per unit sold, bottled water production is normally taken on by large companies with major economies of level and large investments in transportation. As the majority of bottled water production is performed as you of many activities within the corporate portfolios of international food and beverage companies, the rest of the part of the industry’s production is performed through small-sized local players. The Bottled Water Creation industry is a thriving sector of the economy of america of America plus they generates a whooping sum of more than $5 billion annually from more than 565 registered and certified bottle water production companies scattered all around the United States of America. The industry is accountable for the employment of well over 14,360 people. Experts task the bottle water production market to grow at a 4.0 percent annual rate. The Coca Cola Organization, Nestle and Pepsi Co will be the global world leaders in the bottled water industry; they have the lion marketplace share in the usa of America and in most countries of the world. Despite the fact that there are big corporations who are into the production of bottled water, the fact remains that starting a little scale bottled water production business has minimal barriers to access, with low start - up capital. Most players in the bottled water production industry are small- to medium-size establishments that cater to the local community. With this type or kind of business, if you want to begin on a little scale, you can choose to start servicing your local community. All you would need is contacts, packaging, networking and good customer and marketing program skills. However, if you intend starting it on a big scale, then you should consider spreading beyond your local community to state level and even nationwide level. Some of the elements and incentives that encourages aspiring entrepreneurs to venture into beginning a bottled water production company may be the fact that the required amount needed to begin the business especially when you decide to start a small scale servicing a small community is not on the high side compared to other small scale businesses. So also, the market for water in bottles cuts across people of all races, culture, financial status and age et al. That means it is easier for plenty of entrepreneur who are interested in the business to come into the industry anytime they really want; the entry barriers are very affordable and any serious minded entrepreneur can comfortably improve the start - up capital without collecting loans from the bank. Over and above, the water in bottles production industry is a lucrative industry in fact it is open for any aspiring entrepreneur to can be found in and establish his / her business; you can chose to begin on a small level servicing a community or you can chose to begin on a big scale with many outlets in key cities all over the United States of America. Starting a WATER IN BOTTLES Company - Market Feasibility and Research Demographics and Psychographics The psychographic and demographic compositions for those who consume bottled water is all encompassing. This is so because there are no human being on the face of the earth that does not drink clean and portable water. So as a bottled water production company, your target market should cut across people of different financial standings, tradition, religion, age and competition et al. All you need to do is to make sure that your water in bottles is packaged is inexpensive and packaged in different sizes and of course different prices. With that you shall be able to appeal to all your target market. List of Niches in the Bottled Water Industry Basically, there are simply no niche areas in the bottled water production industry simply because water in bottles are expected to meet up same standard in any part of the world hence the industry is strictly regulated. On the other hand, bottled water production companies are known to continue to improvise so as to continue steadily to expand their marketplace reach which explains why it is now easier to find flavored water in bottles, distilled water in bottles, sparkling bottled water, water in bottles with low PH value and bottled water packaged in different sizes et al. As a matter of known fact, most water in bottles production companies are not left out when it comes to generating water that are dispense via water dispensers. Competition in the Bottled Water Industry There are just a few businesses that lack competition. Among the good points about competition may be the fact that it helps one sit up and rise up to the challenges there are. There is hardly any industry or line of business anywhere in the world where there is no competition, as a matter of known fact, it is competition that brings creativity and innovations in the continuing business world. This would go to show that if you are looking towards starting a bottled water production company, then you should brace - up for competitions in the market. The truth is that you are not expected to compete amongst bottled water production businesses in your area, but also international and world class corporations like the Coca Cola Company, Pepsi Nestle and Co et al. Most water in bottles company are leveraging on creativity with regards to packaging and marketing to keep to stay afloat in the industry. One creativity approach that's common is ensuring that their water in bottles conforms to the appropriate PH - level. As a matter of fact it's quite common to find bottled water production companies especially medium scale and small scale bottled water companies specially labeling their water in bottles for particular occasions to meet up the demand of their clients. For example, a client that is celebrating his or her birthday may strike an agreement with a bottled water company to specially label the bottled water that will be served in the occasion to conform with the event. No doubt, the fact that there is stiffer competition in the bottled water production industry is not hampering the performance of new entrants; most of them know how to recreate and re - strategize to attain out or attract more customers. List of Well Known Bottled Water Brands in the United States of America In every industry, it isn’t new that there are brands that are way before others. This can be attributed to their long stamina, amongst other stuff. It is necessary to state that there are larger companies who are into bottled water production and in addition there are medium level and small scale business that are also into bottled water production. This is so because the market is open for all to participate in. Here are some of the leading brands in the bottled water production industry in the usa of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a bottled water production company can’t be said to be a difficult business enterprise but simultaneously, it can be a business that will require thorough financial analysis - feasibility studies and market place study et al if you are looking towards making gains in the industry. Part of what you need to focus on in this line of business is how to build a standard water purification and product packaging plant, a robust distribution networks, branding and of course how to sustain your machinery and equipment and also to take care of your overhead before your business breakeven. Other price that should be considered during budgeting and preparing are supply of packaging materials, and fuel and maintenance costs et al. It is important to try whenever you can to lessen overhead cost when coming up with plans to begin a food pickup truck business and also to operate in cities where you can be allowed to cook and prepare your food within your truck. Well for right now it is just in Chicago that food trucks are not permitted to cook their food of their truck. Lastly, there are a number of permits that must run a water in bottles production firm in the United State of America, and of course there are also public health codes to observe. Starting a WATER IN BOTTLES Plant from the Scratch Vs Buying a Franchise? Good enough bottled water production business is one of those continuing businesses that sell franchise; brands which have gained huge market leverage can successfully sell their franchise. Any aspiring entrepreneur who is considering starting a water in bottles production business gets the option of either beginning with the scratch or buying an existing franchise. There are loads of factors that should be considered before choosing the option to follow. Some of the things to consider are the price of beginning with the scratch or investing in a franchise, your financial capability, your vision, and your business skills and experience. If your intention of starting a water in bottles production business is to grow beyond one city, if you want to have presence in key cities in the United States and Canada, then starting your bottled water production company from the scratch is your very best option. But if you just want to start a business with the purpose of just making profits and you don’t possess the required finance and experience to create a business from the scratch, then it'll pay you to get the franchise of an effective brand in the bottled water production industry. Threats and Challenges of Beginning a Bottled Water Company If you decide to begin your own water in bottles production company in the United States, Canada, and Australia or in Europe, you are sure going to face some issues and threats that are peculiar to similar business. Some of the difficulties that you are likely to confront is finding the right path around government regulations. There are several laws out there that you are expected to follow if you want to run your own bottled water production company in the United States of America, a few of the laws are unique to each states in the U.S. Generally, in case you are considering starting a water in bottles production company in the usa of America and in virtually any part of the world, then you should brace up to face threats such as unfavorable government regulations and policies, economic downturn; usually financial downturn affect the purchasing power of the average women or man on the street. Of training course the arrival of another water in bottles Production Company in same area where your target market exists. Writing a continuing business Plan for your Bottled Water Company Business plans are among the all-important things you need to carry out whilst looking to start a business. When it comes to starting a business, the first step you need to take is to write an excellent business plan. As a matter of fact, it really is pretty difficult to run a continuing business with out a good business plan on ground; it'll be tantamount to trials and errors and it is not what you will want to subject matter your time and hard earned money to. A Business plan is the blue print of your business; it is a business document that can aid you to successfully create a business and also administer / manage the business enterprise. It isn't enough to simply write a business plan for the sake of composing one, your business plan should be able to pass reality check; you need to put relevant facts, statistics and figures under consideration when writing your business strategy. The truth is that, the primary aim of writing a business plan is not only with regard to having a business document in place; but to have a detail guide about how to set - up effectively, run and manage your business. Your business strategy should outline and cover strategies on how you intend to operate and manage your water in bottles production company. When writing your business program, make sure that you are moderate when it comes to setting projections on income sales and generation projections et al. It is better to be on the safer side which explains why when you are calculating your own future income you should utilize the lower range numbers as against the upper range. These are some key factors that you need to consider when drafting your business plan also; Executive overview and Company’s descriptions: you are anticipated to write about the concept of your business, descriptions of your company, your company’s vision declaration, and mission statement, where your company will be located, your management team, your investment philosophy and just why people should patronize your products or services perhaps. Other key components that should not be missing in your bottled water production business plan are your product offering, SWOT analysis, marketing and sales analysis / strategies, pricing, costing and financial projection, management techniques, expansion strategies, publicity and advertising strategy, budget and begin - up capital generation et al. Choosing the right Location for your Bottled Water Plant When it comes to choosing a spot for a business such as bottled water Production Company, there are key questions you should answer and key factors that must be considered. You are anticipated to choose a location that is easily accessible especially since it pertains to your distribution network and offer of raw materials et al. Affordability, availability of labor and safety are some of the factors that you need to consider also. Despite the fact that bottled water are consumed by all and sundry, it is important to choose a location that may give your economy of scales; a location that may give leverage to favorably compete in the industry as a brand-new entrant and also to make reasonable income et al. Starting a Bottled Water Company - Technical & Manpower Details When it comes to starting a water in bottles production company, you should make plans to build a standard water plant then. A typical water plant includes water borehole, effective water treatment and water purifying machines, water bottling devices, a mini lab and great drainage system. So you are expected to put all this equipment and machine in place and also purchase standard distribution trucks. Although you can get a reasonably used brand of the above listed devices and machines, but it is advisable to go for new and latest devices and equipment that can serve you for a long period most especially if you have the mandatory money to make the purchase. In the event that you don’t have the mandatory amount even, you can enter an agreement with the suppliers of such bottled water production machines and equipment and spread the payment over a period. As regard acquiring a facility, should you have the required finance, it is to your advantage to acquire a property or lease a facility to be used for your water in bottles production plant; it usually gives you the freedom to create the facility the way you want to it to end up being and install safety gadgets as you so desire. But if you are low on cash, then you don’t have any option apart from to rent a facility. With regards to creating a workforce structure for a typical bottled water production company, then you should look towards getting qualified and qualified people to fill the following roles; CEO (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Marketing and sales Manager, Accountants / Cashiers, Production Workers / Machine Operators, Distribution Truck motorists, and Cleaners. Over and over, you will need at the least 15 - 20 staff members to successfully run a little scale bottled water Production Company. Starting a WATER IN BOTTLES Company - The Marketing Plan Marketing Ideas and Approaches for Bottled Water The actual fact that the entry barrier for starting a little scale bottled water production business is low implies that there is bound to become more players in the industry no matter the location you decide to start yours. In essence, you must develop creativity and innovations if you must carve out a market for yourself within the obtainable market in your community, town, state or country. So if you are drafting your advertising ideas and approaches for your bottled water production business, ensure that you outsmart what your competition are offering. Here are a few of the systems you can use to market your bottled water production company; Your bottled water brand by sending introductory letters to residence introduce, bottled water merchants and additional stakeholders in your focus on and other cities Open your bottled water production company with a party in order to capture the attention of home who are your first targets Engage in road display in targeted communities every once in awhile to sell your products Advertise your items in community based newspapers, local TV and radio stations List your business and products on yellow pages advertisements (local directories) Leverage on the internet to market your bottled water brands Engage in direct sales and marketing Encourage the usage of Word of mouth marketing (referrals) Possible Competitive Approaches for Winning YOUR COMPETITION in the WATER IN BOTTLES Industry When it comes to competing favorable in the bottled water production industry, you would have to be very creative to stay at the top. The truth is usually that, if your customers have the opportunity to buy a well packaged and cheap bottled water from your competitors, the probability of losing them can’t end up being ruled out. In other to stay competitive in this industry, you must make sure that your bottled water is distributed and always available in outlets within your target market locations. The truth is that if there are fluctuations in the supply of your brand of water in bottles, customers can decide to shift settle and allegiance for other options available. So also part of the creativity and innovations that will keep you highly competitive is to ensure that you produce bottled drinking water in different sizes, flavors and packages et al. it will give your target market options. Possible Methods to Increase Customer Retention for your WATER IN BOTTLES Company No doubt one of the strategies that you would need to employ to be able to generate repeated sales from your customers and also to retain them is to ensure that the quality and taste of your bottled water are constant and will not fluctuate. The simple truth is that if the taste and quality of your water in bottles fluctuates, you are going to battle to get your customers returning likely; people go for products that are of high quality usually. You may also make uses of promotional ideas such as loyalty schemes, direct marketing, door drops, and merchandising. Lastly, ensure that you offer your visitors incentives if you want to retain them not to mention continue steadily to generate repeated sales from their website and also to attract clients. Strategies to Increase your Brand Create and Recognition a Corporate identification for your Bottled Water Company Regardless of the industry you belong to, the truth is that the marketplace is a dynamic and it needs constant brand awareness and brand boosting cum promotion to continue to appeal to your marketplace. Your corporate identity as too much to do when it comes to building a business that is rewarding and last long. Listed below are the platforms you can leverage on to boost your brand awareness and create corporate identity for your Bottled Water Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the web and social media platforms want; Instagram, Facebook , twitter, et al to promote your bottled water brand Install your Expenses Boards on strategic locations all around major towns in the United States of America Engage in road show from time to time in targeted communities Distribute your fliers and handbills in target areas Position your Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing your products. Ensure that your bottled water are good branded and that all your staff members wear your customized clothes, and all your official cars and distribution vans are personalized and well branded. Tips for Owning a Starting a WATER IN BOTTLES Company Successfully It is the duty of businesses to make sure that they set up plans that will ensure that the business enterprise is successfully work well. The truth is that, irrespective of the kind of business you run, your capability to get all of the members of your group on same page at all times is among the keys you should successfully run the organization. As the principle executive officer of a bottled water production company, it really is your responsibility to give direction to the continuing business. Part of what you ought to do is to ensure that you create period for office meetings; a time where challenges, feedback, projections and relevant problems are discussed. The meetings could be daily, once in a week, a week or once in a month twice. The end result is that there should end up being consistent meetings in your organization. Carrying out appraisals regularly and training your workers shall help you run your organization effectively. Encourage your workers to pursue certifications within their various area of specializations; it will help your organization’s profile not to mention it will help the individuals. You can choose to or partially sponsor some of the certifications fully. Finally, you should keep your doors open for recommendations from people of your team and your clients. It is vital to reward excellent overall performance in your organization; it shall go a long way to encourage healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
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